Winners stay ahead because they innovate. At least BJP is making efforts to prove the idiom. The 2019 polls promise a lot of such innovations given the high stakes that the polls carry.

 

BJP's trusted and tested tools put to good use during the Gujarat and the Karnataka Elections was the concept of 'Panna Prabharis'; in-charge of 'single page' of the Total Voter Register of a particular polling booth responsible for bring on the polling day, all those voters to the booth, whose names were listed in the 'page' allotted to him. Encouraged by the results, BJP during the final stages of the Karnataka elections also introduced the arrangement of 'Ardh Panna Pramukh' or Incharges of 'half a page'.

 

Now, the story of the latest innovation minted fresh for the 2019 Lok Sabha polls. This is the concept of 'Cell-Phone Prabhari'. The nomenclature may elicit jocular disbelief but the Indianmandarins has learnt that in preparation of the 2019 Lok Sabha polls BJP top-guns have decided that at every polling booth of a Lok Sabha constituency, there will be a party man armed with a High End Cell Phone who will be called the Cell Phone Prabhari.

 

Roughly a Lok Sabha Constituency in India has 1200 to 1500 polling booths which means that every constituency will have a 1200 to 1500 Cell Phone Prabharis. Their work will be to stay connected to the in-charge of party’s district unit who in turn will be connected to Zonal level BJP Office. The arrangement will aim at reaching every mobile phone carrying voter through the Cell-Phone Prabhari who will have the duty of arranging the mobile number of every voter of his booth and sharing with him the messages that he is receiving on his phone.

 

The crucial question is what message will be disseminated from the top down and who will generate the content.

 

The simple answer is that the Zonal level BJP Office will get content straight from the Central Office in Delhi and the arrangement will ensure that messages augmenting the electoral prospects of the BJP will seamlessly travel from Central BJP to the voter at the level of the booth. Idea is to have 35000-40000 social media volunteers in every Lok Sabha Constituency through these Cell-Phone Prabharis. All it aims at reaching out to one to three lakh new voters in every constituency apart from the existing ones.

It’s not for nothing that they are saying that 2019 elections are going to be fought more on the Social Media and less on the ground!