REC Ltd, a Navratna NBFC focusing on Power Sector Financing and Development across, ran a selfie contest on social media to observe ‘Vigilance Awareness Week 2019’. The campaign started by REC #RECIntegrityChallenge on Twitter, Facebook and Instagram encouraged contestants to upload selfies of their “Integrity Deed of the Day”. The objective was to promote integrity amongst individuals through the consistent practice of choosing the right act over the convenient. Around 400 people participated in the contest.

Entries were evaluated by an eminent jury and the winner will be awarded a cash prize of Rs 10,000 followed by runner ups and consolation prizes. REC Ltd, formerly Rural Electrification Corporation Limited, provides financial assistance to state electricity boards, state governments, central/state power utilities, independent power producers, rural electric cooperatives and private sector utilities.