Doordarshan will be restructured to turn its creative functions into a separate vertical for  Content Operations. For this purpose, a Search and Selection Committee headed by the Prasar Bharati chairman has been authorized to select suitable professionals for the roles of Chief Content Officer and Channel Heads on a contractual basis.

Professionals desirous of applying for the posts are required to have experience of 15-20 years or more in broadcasting with specialization in news/culture/arts/entertainment/ Sports & other areas. They should have functioned in leadership roles over the last five years. Applicants who have worked in large networks with responsibility for one or more national-level channels may be preferred.

According to an official release, the Chief Content Officer will be responsible for the content/creative functions and operations across the Doordarshan network (National and regional channels) in line with the goals/objectives of Prasar Bharati, while the Channel Heads are expected to manage individual channels in line with the Content and Channel Strategy.