The National Highways Authority of India has set up a National Highways Investment Promotion Cell (NHIPC) for attracting domestic and foreign investment for highways projects. The cell will focus on engaging global institutional investors, construction companies, developers and fund managers to facilitate their participation in road infrastructure projects. The country has set an ambitious target of construction of 35,000 km. of National Highways in the next five years involving an investment of Rs. 5,35,000 crores under 'Bharatmala Pariyojana'. Given the scale of investment required, both foreign and domestic investment from public and private sector is pivotal. NHIPC will work in close coordination with various connected Ministries and Departments of Government of India, State Governments, Apex Business Chambers like CII, FICCI, ASSOCHAM, and InvestIndia etc. NHIPC will also work in close coordination with Foreign Embassies and Missions in India and Indian Embassies and Missions situated in foreign countries.