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New Export Promotion Council to boost AYUSH exports soon

By IndianMandarins- 06 Dec 2020
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New Delhi (06.12.2020): The Union Ministry of Commerce and Industry and the Ministry of AYUSH have decided to work together to set up Ayush Export Promotion Council (AEPC) to promote AYUSH industry and to boost AYUSH exports.

Reportedly, the Ministry and the entire AYUSH sector will work together to ensure a price mechanism and quality competitiveness to boost AYUSH exports. The video conference conducted on 4th December 2020 was attended by nearly 50 industry and trade leaders from the AYUSH Sector. More than 2000 stake-holders of the AYUSH Sector also attended the e-event through live streaming on virtual platforms.

Reportedly, the two ministries will work together for establishing the AEPC) which will be housed at Ministry of AYUSH. In collaboration with Bureau of Indian standards (BIS) Ayush to design international standards for AYUSH products and services. Best practices/ success stories will be identified to promote them amongst the public. In order to become price-competitive AYUSH industry will expedite the quality and standards. Further, standardisation of HS-code for AYUSH will be expedited. Efforts would be made to ensure that the AYUSH figures in the Brand India activities.

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