One doesn't know whether it was deliberate or accidental: the ITBP has unleashed a PR competition on Twitter among India's paramilitary forces. With its deployment in picturesque Himalayan lands such as Ladakh and Arunachal Pradesh, the force regularly posts stunning pictures of landscape and flora and fauna, which get retweeted in hundreds. Barring the BSF to some extent, the other forces have to struggle to meet the quality of these pictures. The result: PROs of other forces are learnt to be under tremendous pressure by their force chiefs to meet the standard of ITBP.
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CAPFs tweeting competition
By IndianMandarins - 2017-01-27 13:03:42
One doesn't know whether it was deliberate or accidental: the ITBP has unleashed a PR competition on Twitter among India's paramilitary forces. With its deployment in picturesque Himalayan lands such as Ladakh and Arunachal Pradesh, the force regularly posts stunning pictures of landscape and flora and fauna, which get retweeted in hundreds. Barring the BSF to some extent, the other forces have to struggle to meet the quality of these pictures. The result: PROs of other forces are learnt to be under tremendous pressure by their force chiefs to meet the standard of ITBP.
