New Delhi, 25th May 2021: To retain its customers and service them better, senior SAIL marketing officials as well as Chairperson, Ms. Soma Mondal, engaged 26 of its prime customers in an online interaction to get their live feedback on the quality of its products and timeliness of its supplies.

According to a SAIL press release, the interaction session helped elicit important feedbacks and suggestions which will help SAIL in enhancing its customer relations.

During the interaction, Ms.  Mondal briefed the participants about the latest customer-centric initiatives taken by the Company to remain the preferred choice of customers for their procurement of various steel products. She hoped that these measures will help improve business transactions.

The interaction drew the participation of all the 26 prime customers who procured the bulk of their requirements from the company during the last financial year in 2020-21.