The Supreme Court on Friday objected to the use of the word "bloody" during heated arguments on a clutch of petitions seeking reforms in the cricket board. Even as the counsel who use the words apologized several times, Justice Dipak Misra said the court would not hear him while Justice D Y Chandrachud lamented that even the lawyers in local courts did not use such language. "Sorry was invented to make sure people think before they speak and not the other way round. We will not hear you today," said Justice Misra, asking the senior counsel to take his seat.