SOCIAL MEDIA

two-deputy-director-level-officers-shifted-to-pmo

Two Deputy Director level officers shifted to PMO

If some well placed sources are to be believed two Deputy Director level officers have been moved from I&B Ministry to PMO. One of them was working as Deputy Director (Media & Communication) with I&B Ministry information however the other one was with Doordarshan. Both of them are experts in social media handling.

Abhinav Prakash was looking after social media of I&B ministry and he is likely to get the same responsibility in PMO. Similarly, Aashutosh Mohile who was also taking care of the social media of Doordarshan is likely to get similar responsibility. Reportedly, have already joined the PMO.

21 Oct 2019
when-speaker-asked-his-social-media-handlers-to-delete-posts

When Speaker asked his social-media handlers to delete posts?

Social media is ruthless to anyone as far as response on contents posted on different platforms are concerned, so has been the case with Lok Sabha Speaker Om Birla when two posts one concerning Digamber Jain saint and another related to Brahmins were decried. There was so much outrage that he had to ask his social media handlers to delete a few posts.

 

What his handlers fails to count on was the sensibility of the content as Speaker is a constitution position and none of his view could be deemed as personal. Those handling his social media must be able to gauge the repercussion of any post before they are made public.

12 Sep 2019
two-deputy-director-level-officers-shifted-to-pmo

Two Deputy Director level officers shifted to PMO

By IndianMandarins 21 Oct 2019

If some well placed sources are to be believed two Deputy Director level officers have been moved from I&B Ministry to PMO. One of them was working as Deputy Director (Media & Communication) with I&B Ministry information however the other one was with Doordarshan. Both of them are experts in social media handling.

Abhinav Prakash was looking after social media of I&B ministry and he is likely to get the same responsibility in PMO. Similarly, Aashutosh Mohile who was also taking care of the social media of Doordarshan is likely to get similar responsibility. Reportedly, have already joined the PMO.

when-speaker-asked-his-social-media-handlers-to-delete-posts

When Speaker asked his social-media handlers to delete posts?

By IndianMandarins 12 Sep 2019

Social media is ruthless to anyone as far as response on contents posted on different platforms are concerned, so has been the case with Lok Sabha Speaker Om Birla when two posts one concerning Digamber Jain saint and another related to Brahmins were decried. There was so much outrage that he had to ask his social media handlers to delete a few posts.

 

What his handlers fails to count on was the sensibility of the content as Speaker is a constitution position and none of his view could be deemed as personal. Those handling his social media must be able to gauge the repercussion of any post before they are made public.

did-jairam-ramesh-hit-the-bulls-eye

Did Jairam Ramesh hit the Bulls Eye?

By IndianMandarins 09 Sep 2019

The BJP might have earned applaud from all across sans handful opposition leaders over abrogation of Article 370 & 35A, but current economic slowdown with GDP @ 5 % appears to be the point on which opposition can take on BJP.


Taking a cue, Jairam Ramesh took a lead in social media when he tweeted that “Ever know what NITI in Niti Ayog stands for? It’s clearly Not In Touch With India”.

 

In a select gathering of retired bureaucrats, his pot-shot at NITI Aayog had become the center of discussion. A former Secretary of a key department observed that when the opposition leaders are clueless over how to make their criticism correct, sharp and acceptable to the masses, Ramesh’s Tweet seems to have hit bulls eye as it was well received in social media. Another retired civil servant observed that most of the opposition leaders have lost their credibility whereas a few still remain acceptable and authentic in public. So it was his clean image and not sharpness of his Tweet that made it effective.

ias-officer-transferred-for-"sarcastic"-tweet-on-gandhi

IAS officer transferred for "Sarcastic" Tweet on Gandhi

By IndianMandarins 03 Jun 2019

Following her controversial tweet on Mahatma Gandhi Nidhi Choudhari (IAS:2012:MH), serving as Deputy Municipal Commissioner of Brihanmumbai Municipal Corporation (Dy MC, BMC), was on June 03, 2019 transferred as Deputy Secretary in Water Resources and Sanitation department considered a less important posting. Her tweet invited strong criticism from all quarters, including NCP, Congress.

 

The government has also issued her a show-cause notice and asked her to explain the comments. Water Resources Minister Girish Mahajan told reporters: "IAS officers are expected to speak about issues that concern their departments only. Her comment about Gandhiji was not appreciated."

 

Though, Nidhi clarified that she was a follower of Gandhian ideas and that her tweet was written in a sarcastic vein but was taken at face value.

 

Ms Chaudhari had deleted the tweet after the controversy and issued several clarifications on social media saying she revered the Mahatma.

 

Further she clarified in media saying "I thanked Godse as Mahatma Gandhi did not have to watch these times...People have been writing so much negative and wrong things about Mahatma Gandhi on social media. The negative posts on Mahatma Gandhi have been more visible since January this year and that's why I wrote this tweet,".  

rahul’s-tweet-on-yoga-day:-bad-publicity-can-be-better-than-no,-or-poor,-media-visibility-?

Rahul’s tweet on Yoga Day: Bad publicity can be better than no, or poor, media visibility ?

By IndianMandarins 22 Jun 2019

Congress Party president Rahul Gandhi has of late been keen on optics though for several awkward reasons. He tweeted on Friday appending a couple of pictures of Army Dog Unit under the caption ‘New India’. This has, indeed, tried to take a dig though in a roundabout way at the virtual cult that the ruling BJP has been able to build over the years around PM Narendra Modi and his pet programme Yoga Day which has attracted appreciation from across the world.

 

Rahul’s tweet with the picture of Army dog squad canines going through yoga motions alongside the Jawans of the unit on PM’s favourite Yoga Day, June 21, has greatly ruffled feathers in political quarters. The intended pun pulled by Congress leader has obviously been directed against the formidable rivals.

 

The people in power corridors say that RG’s tweet might have spurred from the fact that BJP appears to have grabbed most of the hot national issues from the hands of its opponents, leaving almost none for Congress.  

 

Yet, the tweet has become a media sensation at a time when the grand old party has been boycotting television debates by withdrawing its spokespersons and senior leaders from TV channels. Congress blames most media channels of habitually fawning over the BJP and the Government led by it and treating the Opposition, or mainly the Congress, with visible bias.

 

Thus, the Congress president has tried via his tweet to bounce back and possibly seize and dominate the media scene, courtesy a TV spectacle like Yoga Day, while his party is ostensibly shunning the TV channels for past few weeks or so.

 

More than being the brainchild of Rahul the tweet appears to be a salvo fired by the communications department of the Congress. The department has been drawing flak under the stewardship of Congress leader from Haryana Randeep Singh Surjewala for its weak media strategy and poor outreach. This is more so following the crushing defeat of the party in the recent Lok Sabha polls.

 

The Congress tweet clearly tries not only to toggle along millions of other Yoga Day posts on twitter but is also meant to send the BJP in a tizzy by scoring more hits and beating it in its favourite social media game. This is so while being unmindful of the savage troll that the Congress leader has to come to face by now for his quite controversial tweet. It has been castigated by top BJP Ministers Rajnath Singh and Amit Shah among others.

 

The idea behind Rahul’s tweet has apparently been taken from the brand name of an old British music company HMV, or His Master’s Voice.

 

Rahul has indeed been mercilessly trolled. Yet, it appears that the idea behind his apparently bizarre move is that even bad publicity can be better than no, or poor, media visibility as has been the case with the Congress in recent times.

(By Abid Shah)

look-i-learnt-so-many-swear-words-on-social-media-!

Look I learnt so many swear words on Social Media !

By IndianMandarins 08 Sep 2018

At the release of Kapil Sibal's book “Shades of Truth” at Teen Murti on Friday, the master of ceremony appropriately remarked that more than a book release it appeared to be an occasion for the launch of the Mahgathbandhan ! Reason, the book launch had an obvious attendance of several top congress leaders and also of several other leaders from the Opposition. In attendance were Sharad Yadav, Sitaram Yechury, Farooq Abdullah, a freshly TMC minted Chandan Mitra. Former PM Manmohan Singh and Former VP Hamid Ansari also graced the event.

 

The panel discussion obviously veered around the 2019 elections. The general opinion was that its the Coalitions or the lack of it which will determine the outcome. But what stood out was the anecdotes that were shared on the occasion.

 

While underlining the importance of social media both Kapil Sibal and Chidambaram conceded that Congress failed to gauge the massive impact of Social Media in 2014. But while elaborating on the subject Chidambaram very honestly said that he was now fast learning the ropes in the realm of Social Media and revealed that the Social Media has also introduced him to the choicest of the swear words in Hindi.

 

Taking the mood of confessions forward , others picked up from where

Chidambaram left. Sharad Yadav said that he will like to reveal that Sri Sri Ravishankar himself had told him that the arrangements of food for the crowd that assembled at the Ramlila Maidan in Delhi for the Anna Hazare agitation against the UPA Govt. was done by him. Sibal did not step back and admitted that whole handling of Baba Ramdev Agitation including receiving him at the Delhi Airport by four top ministers in 2012 was a big mistake !

 

Chandan Mitra appeared quite tuned in to his newest Avatar of being a Trinamool man and forcefully said that the next PM will be from among the regional satraps and not from any national party. Yechury in a lighter vain was quick to point out his new loyalty to the TMC Supremo Mamta Bannerji. He also summed up the debate that centered around Who against Modi theme by coining – Its Bharat vs Modi in 2019.

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Indianmandarins.com, an initiative of New Media Network, is a multi-media initiative for the fast and real-time dissemination of news and information related to civil services, central PSUs and other institutions that play a critical role in governance, administration, corporate governance, and public life in India. We aspire to provide our esteemed readers with news breaks and situation analysis in the above-mentioned domain of operations. Currently, we are available at www.indianmandarins.com. We are now planning to branch off into print publication and few other related business initiatives.