Urging the media to play a more constructive role in society, a number of eminent persons  reiterated the immense impact that journalism of the positive kind can have on the nation at the inaugural Aster Media Awards. Participating in a discussion with Dr. Azad Moopen, Chairman & Managing Director, Aster DM Healthcare & Founder and Managing Trustee of Aster DM Foundation and Amitabh Kant, CEO, NITI Aayog, Prof. P.J. Kurien, Deputy Chairman, Rajya Sabha said, "Members of the media need to focus beyond the negative and highlight positive developments. Journalists have to work in ''mission'' mode as it influences people's way of thinking, influences government, and all other constituents." He added that many good speeches and positive discussions in the Rajya Sabha were usually not covered by the media. Agreeing with Prof. Kurien, Amitabh Kant said "Media, especially television, is focusing on sensationalism and not reflecting the collective views of society. There is plenty of tremendous work being done by start-ups in the health sector but it does not get covered well in the media." He acknowledged the need for an award like the Aster Media Awards which applauds journalism with social impact. Veteran journalist Kuldip Nayyar said that media should be more of a passion & mission rather than profession. He referred to the Emergency era and pointed out how the media fulfilled its role in those crucial days. Dr. Azad Moopen said, "There is a need for media to focus on what is required and can be the impetus for change in society." Venu Rajamony, Press Secretary to Hon'ble President of India, said, "Media educates people, points deficiencies, and highlights success stories. It is important to keep media close to healthcare as an ally and this could have a multiplier effect." Illustrating an example, Dr. Ramanan Laxminarayan, Distinguished Professor, Public Health Foundation of India, said, "More children have been immunized in India than anywhere in the world in the last one year but few in India are aware of this wonderful achievement!" Dr. Syeda Hameed, Former Member of the Planning Commission said, "Media is increasingly being inclusive and now journalists go to far-off areas capturing developments unfolding in these places." Dr. M.C. Misra, Director, AIIMS, said, "Media needs role models to attract good people like any other profession." He also urged the media to provide more coverage to health-related issues for enhanced awareness. Responding to this concern, Dr. Azad Moopen said, "Technology is a great enabler for awareness. With India's diverse challenges and remote locations, healthcare can also deliver smartly. In a country where mobile telephony empowered Indians in less than a decade, healthcare services can be dispensed with the smart use of technology such as telemedicine."