While speaking on India’s soft power at the CII Annual Business Summit on Friday in New Delhi Shekhawat highlighted that India’s rising stature on the global stage is a result of renewed national pride and a transformed self-image. With its deep-rooted cultural heritage, diverse landscapes, and spiritual depth, India has historically been a global centre for knowledge and wisdom—and is now reclaiming that position with confidence.

Speaking on India’s soft power, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, underscored India’s unique civilizational journey and its diverse cultural expressions and stressed on how ancient legacies like the Natya Shastra and vedas, along with storytelling epics, music and mudras, are continuing to shape India’s vibrant creative economy.