I&B Secretary along with J&K Chief Secretary Arun Kumar Mehta, CEO Shri Amarnathji Shrine Board Nitishwar Kumar, J&K Principal Secretary Rohit Kansal and senior officers from the Central Government - Joint Secretary Ministry of I&B Vikram Sahay, Principal Director General (News), All India Radio N.V. Reddy , Director General, Doordarshan Mayank Agrawal, Additional Director General, Press Information Bureau Srinagar Rajinder Choudhry and other senior officials will attend the meeting.

Deliberations will be carried out to amplify the information around the yatra this year which will be useful for the prospective yatrees. Publicity activities will be planned by various media units of the Ministry of I&B in conjunction with the J&K Administration throughout the period of pilgrimage.  Senior officers of the Ministry of I&B are on a visit to the Union Territory of J&K in this connection.