BARC India board has elected Sudhanshu Vats, Group CEO, Viacom 18, as its new Chairman.
The move comes in after Punit Goenka, MD and CEO, Zee Entertainment, successfully completed his tenure as BARC India Chairman.
BARC India, the joint industry company of broadcasters, advertisers, and advertising agencies, has launched the TV measurement currency. It has also expanded measurement of TV viewership to rural India.
BARC India has also recently launched monitoring of geo-targeted ads through its split beam monitoring service.
Sudhanshu has been associated with BARC India since its inception and has been a part of all the developments as a member of the board of directors.
“It is indeed an honor and a privilege to be elected as the Chairperson of BARC India. In a span of 2 years, BARC India has been able to build a strong TV viewership measurement system,” said Vats.
“We brought in a lot of changes in the TV viewership measurement system in order to make it comparable to global standards and to a great extent have been able to achieve that. I wish Sudhanshu all the best for all the future endeavors,” said Punit Goenka, MD & CEO, Zee Entertainment.
“We welcome Sudhanshu as our new Chairman. Being a veteran in the industry, Sudhanshu will bring in his larger perspective in the media and entertainment space. Punit, as the first Chairman, has given the team the right thrust and the BARC team thank him for his whole-hearted support,” added Partho Dasgupta, CEO, BARC India.