I&B Ministry is organising a day-long media workshop today (February 02, 2015) for officers playing key role in communication strategy of the government. PS to Ministers, PIB officers posted to ministries as spokesperson, Joint Secretaries (assigned as nodal officer of ministry for smooth flow of information ) will attend the workshop.
The day-long brainstorming session will aim at “building effective synergies between ministries and PIB” and harmonise the dissemination of information. It would train the participants on effective communication with the media during crisis management, disaster management or other developmental administration management. But reportedly, the prime focus would be on evolving a uniform approach on ‘how to improve media management of Modi Government’.
Earlier it was scheduled for January 15 which was further rescheduled for February 02.
I&B Minister Arun Jaitley and Cabinet Secretary Ajit Seth will address the workshop. Eminent persons with experience in journalism will also participate to share the media’s perspective with government officials.