As reported first by Indianmandarins, M S Boje Gowda, a third generation planter from the country’s key coffee growing region of Chikmagalur, took over as the Coffee Board Chairman on Wednesday.
Gowda became the first grower to assume the office of the Chairman, Coffee Board, after a gap of almost 70 years. Till recently, bureaucrats used to head the Coffee Board, the apex decision making body of the coffee sector, under the Ministry of Commerce.
Gowda has taken over as the head of the board at a time when coffee growers are grappling with volatile prices, fluctuating output that’s largely being influenced by a changing climatic pattern due to erratic rainfall and pest issues such as white stem borer.
Addressing growers after assuming office, Gowda said boosting domestic consumption while increasing output would be his priority.
Gowda, a large grower, said Prime Minister Narendra Modi has set the target of doubling the coffee output from the current 3 lakh tons to 6 lakh tons.